Author: Riley

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https://brandreach.co.ls

Posts by Riley

National Coverage: Why It’s Key to Market Penetration in Lesotho

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Many brands focus solely on urban centers when entering new markets. While cities like Maseru and Leribe are critical, real growth lies in reaching the entire population. That’s why Brand Reach covers all 10 districts of Lesotho. The Geography of Opportunity Lesotho’s districts are diverse, each with unique economic activities and consumer needs. From the […]

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Using Technology to Drive Field Sales Performance

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In a data-driven world, sales operations can no longer rely on paper reports and gut feeling. That’s why at Brand Reach, we use Skynamo, a leading field sales management software, to bring transparency, efficiency, and intelligence to every campaign. What Is Skynamo? Skynamo is a mobile-first software platform that helps field sales and merchandising teams […]

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Why Local Employment Matters for Brand Expansion

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In the rush to grow regionally, brands often overlook one of the most powerful assets available to them: local talent. At Brand Reach, we’ve made it our mission to employ only Lesotho nationals. Here’s why that decision isn’t just good ethics—it’s smart business. Cultural Fluency Local employees understand the nuances of language, behavior, and buying […]

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The Power of In-Store Merchandising in Sales Growth

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In today’s competitive retail landscape, brands can’t afford to blend into the background. Your product might be the best on the market, but if it’s not visible or properly presented, you’re losing sales. That’s where in-store merchandising comes in. What Is In-Store Merchandising? Merchandising is the practice of promoting products at the retail level to […]

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Breaking into the Lesotho Market: What South African Brands Need to Know

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Expanding your business into a new country comes with unique challenges—and opportunities. For South African brands, Lesotho represents a promising market with a rising consumer class, close proximity, and increasing demand for quality goods. But success isn’t guaranteed without a strategic approach tailored to the local context. Understanding the Lesotho Market Lesotho, a mountainous country […]

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