In today’s competitive retail landscape, brands can’t afford to blend into the background. Your product might be the best on the market, but if it’s not visible or properly presented, you’re losing sales. That’s where in-store merchandising comes in.
What Is In-Store Merchandising?
Merchandising is the practice of promoting products at the retail level to stimulate interest and encourage sales. It goes beyond just stocking shelves. It’s about how your product is presented, where it’s located, and what supporting materials—like signage and point-of-sale displays—are used to attract attention.
Why Merchandising Matters
According to Nielsen, more than 60% of buying decisions are made in-store. That means your product’s visibility and presentation play a crucial role in influencing purchasing behavior. Poorly stocked shelves, misplaced items, and disorganized displays send the wrong message to shoppers.
Our Approach
At Brand Reach, we take a hands-on approach to merchandising. Our team visits stores regularly to:
- Ensure stock is replenished
- Arrange items according to brand-approved planograms
- Conduct price checks
- Set up branded displays
- Conduct live product demonstrations
These activities not only improve the shopping experience but also reinforce your brand image.
The Technology Advantage
We don’t rely on guesswork. Using Skynamo, our merchandising reps log every visit, photo, and report. This ensures transparency and gives clients detailed performance insights. You’ll know exactly what’s happening in the field—no surprises.
Final Thoughts
Merchandising can be the difference between a product that sits on the shelf and one that flies off it. At Brand Reach, we help you stand out where it matters most—right at the point of purchase.